Contests As A Form Of Effective Advertising
How do you enter a joint business venture quickly?
Find a business or company in your target market that has a website or ezine. Ask them if they want to join your affiliate program. Also ask if you can promote your products or services on their site or ezine.
In return, offer your product for free. Also, if you have an ezine or website, offer to promote something for them for free. Make them an offer that will sound irresistible.
Utilize your own subscribers and visitors. Free incentives are a sure way to get them to your site. Include your advertisement with these freebies. It doesn’t have to be too obvious; a subtle ad with a link to your page is sufficient.
You can use this technique to help spread an advertisement of yourself everywhere. This technique and style benefits both you and your visitor. You can get more than what you expected by giving some of your own.
Don’t fight a battle you can’t win. Since you can’t be triumphant all the time, how about just going along? Contact some of your competitors and create a partnership. With your combined financial and database resources and your greatly increased client list, you can certainly defeat your larger rivals together.
Working together effectively promotes one another’s products and can facilitate knowing more about each others services. Such teamwork decreases personal expense while increasing the amount of profit when compared to the results of a mere individual.
Be on the lookout for ezine publishers that specifically cater to your intended market. Inform them that you are seeking to partner with different ezine publishers, and that you will be able to provide a discount offer, selecting the ezine publisher with the greatest result for a bonus.
You have to be absolutely certain that your bonus is worthwhile, perhaps making it unique and personal as well. While you may not be closely acquainted with the person, there’s a lot of advice out there that you can find on what people, men or women, like to receive as gifts.
Consider trying a series of giveaways. The promise of something for nothing is not only a great way to “get the word out”, but stretches across all of the market regions. You should contact persons who run a web site directed at your target audience. Offer to provide prizes for a joint contest.
In return for what you have done, ask them to run your ad or place your ad on their website. If the contests you are offering is good enough, you can ask for a solo ad. Or they can put them in prominent places on their web sites.
Yet another manner of contest that can be pulled off is what is referred to as a “contest swap.” Tell the sponsors that their products will be promoted, if they in turn will promote some of yours. If neither of you have anything individually to bring to the contest, then you can always pool your resources and come up with something together.
Explain to them the benefits that this will bring to you and to them. This is a way of building a good relationship and partnership. By the time you approach them with another idea for a joint venture, they will go all out in helping you because they already have a trust on you.
Another joint venture idea is columns. It is possible to write your own column then proceed to attempt to sell it to the owner of a website or a publisher, keeping in mind that unique content is better because the publishers you are offering your column to prefer to have something out of the ordinary. Website owners are always looking for new content in exchange for advertising.
Get your business cards to work for you in joint ventures. Exchange these cards with other companies and businesses in your market. You hand out yours and they hand over theirs. That simple.
Word of mouth is a traditional form of advertising that has proved to be a successful method of raising awareness of, and promoting your business.
Now that you have gotten all these pointers about joint ventures, you have no more cause for delay. Become a part of one right away.
Alex Perez-Prat is the webmaster and owner of Resale Rights Kingdom Dot Com. To find out more e-marketing tips, resources and tools go to Resale Rights Kingdom
- Alex Perez-Prat
